Last updated: 1 November 2026
AI ASSIST SMES LTD, trading as AI-Assist for SMEs (“we”, “us”, “our”) is committed to fair and transparent refund practices. This Refund Policy applies to all subscription plans purchased through our platform. It sits alongside your legal rights, which are described in Section 9.
By subscribing to our Service, you agree to the terms of this Refund Policy. Please read it carefully before making a purchase.
If your plan starts with a free trial, you can cancel at any time before the trial ends and you will not be charged anything. Turn off renewal in Dashboard → Billing, or use the link in your trial reminder email.
You can cancel and get a full refund of your first payment if you tell us within 14 days after the day it was taken. This applies to the first payment of each new subscription. If your plan didn’t start with a free trial, that is 14 days after the day you subscribed. We offer this to every customer, whether you buy as a consumer or for your business. We don’t deduct anything for the days you have already used the Service.
Email info@aiassistsmes.co.uk saying that you want to cancel and receive a refund. Any clear message is enough. Putting “Refund Request” in the subject line helps us find it quickly, but it isn’t required. You can also use the model cancellation form in Section 10. We’ll confirm by email that we’ve received your request.
We’ll refund you to the card or payment method you paid with, without undue delay and no later than 14 days after the day you tell us. Your bank may take a few more working days to show it.
See Section 3, “What happens when we refund”.
These rights are in addition to your legal rights, which are described in Section 9.
Full refund of your latest payment. Your plan stops renewing, so no further payments are taken. You keep access until the end of the period you had paid for, and we’ll email you to confirm the exact date. After that date your account and data stay in place on the free plan until you delete them.
Changed your mind? Before that date you can switch renewal back on in Dashboard → Billing. You won’t be charged again for the period we refunded; your next payment is taken on your normal renewal date.
Partial refund (for example, a goodwill credit after an outage). Your plan carries on as normal and will renew unless you turn renewal off.
If your subscription has already been cancelled when we refund it, there is no paid period left, so access ends when the refund is made.
Nothing in this policy affects your statutory rights.
If you cancel after the 14-day period in Section 2, no refund is given for the current billing period. You keep access to the Service until the end of the period you have paid for, your subscription will not renew, and no further payments are taken. All plans are billed monthly; we do not currently offer annual plans.
To request a refund within the 14-day period in Section 2, contact us:
It helps if you include:
We aim to acknowledge refund requests within 2 working days, and we make the refund no later than 14 days after you tell us. Refunds go back to the payment method you paid with.
We will always refund a charge taken in error (for example, if you were charged twice for the same period) or taken without your authorisation (once we have checked it). We may also, at our discretion, give refunds or credits if the Service has been unavailable for a significant part of your billing period because of a problem within our control. This does not affect your rights in Section 9.
All paid subscriptions renew automatically at the end of each billing period using the payment method on file. You can disable auto-renewal at any time using either of two self-serve paths:
Either path produces the same result: your plan remains active until the end of the current billing period and no further charges will be taken. We send you a confirmation email so you have it in writing.
Disabling auto-renewal is not the same as a refund request — you will retain access to the Service for the period you have already paid for. To request a refund within the 14-day period, see Sections 2 and 5. You can re-enable auto-renewal from your dashboard at any time before the period ends if you change your mind.
From time to time we offer promotional codes that reduce the price of a subscription or add-on at checkout. Where a promotional code has been applied:
The 14-day refund in Section 2 is our own promise to every customer. Separately, the law gives you rights that this policy does not reduce or replace:
Consumers can get free advice from Citizens Advice or their local Trading Standards office.
You can use this form if you wish, but you don’t have to — an email saying you want to cancel is enough.
To: AI ASSIST SMES LTD, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ · info@aiassistsmes.co.uk
I/We hereby give notice that I/We cancel my/our contract for the supply of the following service: AI-Assist for SMEs subscription (plan: ______).
Ordered on: ______
Name of consumer(s): ______
Address of consumer(s): ______
Signature of consumer(s) (only if this form is sent on paper): ______
Date: ______
We may update this Refund Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. Changes will not apply retrospectively to any purchases made before the date of the update. We encourage you to review this policy periodically.
If you have any questions about this Refund Policy or wish to discuss a refund request: