Last updated: 1 November 2026
New customers accept this version when they create an account. If you already had an account before this version was published, it applies to you 30 days after we email you about the change (see section 15); until then the previous version applies, although we already follow our Data Processing Agreement for your data.
These Terms of Service (“Terms”) govern your use of the AI-Assist for SMEs platform (“Service”), operated by AI ASSIST SMES LTD, trading as AI-Assist for SMEs (“we”, “us”, “our”), a company registered in England and Wales (Company No. 17118425), with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
By creating an account or using our Service, you (“you”, “the Customer”) agree to be bound by these Terms. If you are accepting these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity. If you do not agree to these Terms, do not use our Service.
AI-Assist for SMEs is a Software-as-a-Service (SaaS) platform that provides AI-powered business automation tools for small and medium enterprises, including:
The specific features available to you depend on your subscription plan.
To use the Service, you must register for an account. You agree to:
You must be at least 18 years old to create an account. We reserve the right to suspend or terminate accounts that violate these Terms.
We offer the following subscription plans, billed monthly in British Pounds (GBP):
All plans are billed monthly in British pounds; we do not currently offer annual billing. Current prices, and any promotional pricing, are always shown on our Pricing page before you check out, and is confirmed on the Stripe checkout page prior to payment.
Subscription fees are billed in advance in British Pounds (GBP). Payment is processed securely through Stripe.
Auto-renewal is on by default. By subscribing to a paid plan, you authorise us to charge your saved payment method at the start of each billing period. Subscriptions renew automatically at the end of each billing period so your service continues uninterrupted.
Turning off auto-renewal: You can turn off auto-renewal at any time from your billing settings (Dashboard → Billing → Cancel Plan). When auto-renewal is off, your plan remains active until the end of the current billing period and no further charges will be taken. You can re-enable auto-renewal from the same screen if you change your mind before the period ends.
Renewal reminder: We send you an email reminder before any scheduled renewal so you have time to review or change your mind.
Cancellation: Cancelling your subscription is as easy as signing up. You have two self-serve options, both without contacting us: (a) sign in to your dashboard and turn off auto-renewal from your billing settings as described above, or (b) click the “Cancel in one click” magic-link included in your renewal reminder email — that link takes you straight to a confirmation page and requires no login.
If a payment fails, we will notify you immediately by email. You will have a 7-day grace period to update your payment method. During this period, your access to paid features continues. If payment is not resolved within 7 days, your access to paid features will be removed and your subscription will be cancelled. You will need to subscribe to a new plan to regain access.
We reserve the right to modify our prices. Any price changes will be communicated to you at least 30 days before taking effect. Continued use of the Service after a price change constitutes acceptance of the new pricing.
The price shown at checkout is the total amount you pay for your subscription; we do not add VAT or any other tax on top of it. If we become required to charge VAT or another tax in future, we will tell you at least 30 days before any change to the amount you pay, and you may cancel before the change takes effect.
We may offer free trials or promotional pricing at our discretion. If your plan includes a free trial, we take your payment details at sign-up so your plan can continue after the trial; you will not be charged during the trial, and if you cancel before it ends you will not be charged at all.
At the end of a free trial, your subscription will automatically convert to the paid plan you selected at sign-up so your service continues uninterrupted. To avoid being charged, turn off auto-renewal in your billing settings before the trial ends — this takes one click and does not require contacting us.
We send you a reminder email 3 days before your trial ends so you have time to decide. We reserve the right to limit free trial availability to one per person or organisation.
You may cancel your subscription at any time through your account dashboard or by contacting us. Upon cancellation:
You can cancel free of charge at any time during a free trial. After your first payment, you can cancel and receive a full refund of that payment if you tell us within 14 days after it is taken, or within 14 days after you subscribe if there was no free trial. Our Refund Policy explains how. If we refund your latest payment in full, your plan stops renewing and you keep access until the end of the period you paid for. We confirm this by email, and you can switch renewal back on in your billing settings before that date. Otherwise payments are not refundable, except as set out in our Refund Policy or where the law requires a refund. Nothing in these Terms affects your statutory rights.
We may suspend or terminate your account if you breach these Terms, fail to pay subscription fees, or engage in activities harmful to the Service or other users. In the event of termination for cause, no refund will be provided, subject to your statutory rights.
You agree not to use the Service to:
The Service, including its software, design, features, documentation, and branding, is owned by AI ASSIST SMES LTD and protected by copyright, trademark, and other intellectual property laws of England and Wales and international treaties.
You retain ownership of all data, content, and materials you upload to or create using the Service (“Your Content”). You grant us a limited, non-exclusive licence to host, process, and display Your Content solely for the purpose of providing the Service.
Content generated by our AI tools based on your inputs is owned by you, subject to any limitations of the underlying AI model providers (including Anthropic, whose Claude models power our chatbot). We make no claim of ownership over AI-generated outputs. However, you are solely responsible for reviewing, verifying, and taking responsibility for any AI-generated content before using it in your business. AI outputs may contain errors, inaccuracies, or outdated information.
We process your personal data in accordance with our Privacy Policy and in compliance with UK GDPR and the Data Protection Act 2018. Where you use the Service to process personal data of your own customers or contacts, you act as the data controller and we act as the data processor. You are responsible for ensuring your use of our Service complies with applicable data protection laws.
Our Data Processing Agreement forms part of these Terms and applies whenever we process personal data on your behalf. You can ask us for a signed copy at any time.
We target 99.5% uptime as an operational goal but do not guarantee uninterrupted or error-free service, and this target does not constitute a contractual service-level guarantee or entitle you to service credits unless a separate written SLA has been agreed. We may perform scheduled maintenance with reasonable advance notice. We are not liable for service interruptions caused by factors beyond our reasonable control (see the Force Majeure clause below), including internet outages or third-party service failures.
Our AI services use large language models provided by third parties, including Anthropic (Claude). AI systems are probabilistic and may produce outputs that are inaccurate, incomplete, offensive, or inappropriate. We do not guarantee the accuracy, reliability, or fitness for any particular purpose of any AI-generated content.
You are solely responsible for reviewing all AI-generated content before using it in your business, communications, or publications. AI outputs should not be relied upon as professional legal, financial, medical, or regulatory advice. You must not use our AI tools to make automated decisions about individuals where such decisions have significant legal or similar effects, without appropriate human oversight.
Our AI capabilities are powered in part by Anthropic's API. By using our AI features, your inputs (messages, knowledge base content) are transmitted to Anthropic for processing. Anthropic's usage policies apply to such processing. We do not permit the use of our AI tools for purposes prohibited by Anthropic's usage policies, including generating harmful content, disinformation, or content that violates applicable law. For details, see our Data Processing Agreement and Data Processing Policy.
Nothing produced by our AI tools constitutes professional legal, financial, medical, tax, or regulatory advice. You should always consult a qualified professional for such matters.
To the maximum extent permitted by law, we shall not be liable for:
Our total liability to you for any claims arising from or related to these Terms or the Service shall not exceed the total amount you have paid us in the 12 months preceding the claim.
Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited by law, including under the Consumer Rights Act 2015 where you deal as a consumer.
You agree to indemnify and hold harmless AI ASSIST SMES LTD, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your infringement of any third-party rights.
If a dispute arises under these Terms, we encourage you to contact us first at info@aiassistsmes.co.uk to resolve the matter informally. If the dispute cannot be resolved informally within 30 days, either party may pursue resolution through the courts of England and Wales.
If you are a consumer, you may also be entitled to use the UK's alternative dispute resolution (ADR) procedures.
We may modify these Terms at any time. Material changes will be communicated to you at least 30 days before they take effect, either by email or through a notice on the Service. Your continued use of the Service after the changes take effect constitutes acceptance of the revised Terms.
These Terms are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any disputes arising from or in connection with these Terms, subject to any mandatory consumer protection laws that may apply in your jurisdiction.
Except as expressly set out in these Terms and to the fullest extent permitted by law, the Service is provided on an “as is” and “as available” basis without warranties of any kind, whether express, implied, or statutory. We specifically disclaim all implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or that defects will be corrected. Any uptime figure we publish (see Section 10) is a target, not a guarantee.
Consumer carve-out: Nothing in this clause excludes or limits any right, warranty, or remedy that cannot lawfully be excluded or limited, including your non-excludable statutory rights under the Consumer Rights Act 2015 where you deal as a consumer. Nothing in this clause excludes the term implied by section 13 of the Supply of Goods and Services Act 1982 that we will provide the Service with reasonable care and skill.
We will not be liable for any failure or delay in performing our obligations under these Terms to the extent that such failure or delay is caused by events beyond our reasonable control, including but not limited to acts of God, natural disasters, epidemics or pandemics, war, terrorism, civil unrest, government action, power or internet outages, telecommunications failures, cyber-attacks, or the failure or unavailability of third-party services (including hosting, payment, email, calendar, SMS, or AI providers). If such an event continues for more than 30 consecutive days, either party may terminate the affected Service on written notice.
You may not assign, transfer, or sub-license any of your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms to an affiliate, or in connection with a merger, acquisition, corporate reorganisation, or sale of all or substantially all of our assets, on notice to you. Any purported assignment in breach of this clause is void.
These Terms, together with our Privacy Policy, Refund Policy, and our Data Processing Agreement, constitute the entire agreement between you and us regarding the Service and supersede all prior or contemporaneous agreements, proposals, or representations, whether written or oral. Except in respect of fraud or fraudulent misrepresentation, you acknowledge that you have not relied on any statement or representation not expressly set out in these Terms. If these Terms and the Data Processing Agreement conflict about the processing of personal data, the Data Processing Agreement prevails.
No failure or delay by us in exercising any right under these Terms is a waiver of that right. A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.
For any questions about these Terms of Service: