Terms of Service

Last updated: 10 March 2026

1. Introduction and Acceptance

These Terms of Service (“Terms”) govern your use of the AI-Assist for SMEs platform (“Service”), operated by AI-Assist for SMEs (“we”, “us”, “our”), a company registered in England and Wales, based in Birmingham, United Kingdom.

By creating an account or using our Service, you (“you”, “the Customer”) agree to be bound by these Terms. If you are accepting these Terms on behalf of a business or other legal entity, you represent that you have the authority to bind that entity. If you do not agree to these Terms, do not use our Service.

2. Service Description

AI-Assist for SMEs is a Software-as-a-Service (SaaS) platform that provides AI-powered business automation tools for small and medium enterprises, including:

  • AI chatbot and customer engagement tools
  • Workflow automation and process optimisation
  • Business analytics and reporting
  • CRM and lead management
  • Email and marketing automation
  • Appointment scheduling and management
  • Third-party integrations (WhatsApp, Twilio, SendGrid, Zapier, Google Calendar)

The specific features available to you depend on your subscription plan.

3. Account Registration

To use the Service, you must register for an account. You agree to:

  • Provide accurate, current, and complete information during registration
  • Maintain and promptly update your account information
  • Keep your password secure and confidential
  • Accept responsibility for all activities under your account
  • Notify us immediately of any unauthorised use of your account

You must be at least 18 years old to create an account. We reserve the right to suspend or terminate accounts that violate these Terms.

4. Subscription Plans and Pricing

4.1 Plans

We offer the following subscription plans, billed monthly in British Pounds (GBP):

  • Starter: £49/month
  • Professional: £149/month
  • Enterprise: £299/month

4.2 Billing

Subscription fees are billed in advance on a recurring monthly basis. Payment is processed securely through Stripe. By subscribing, you authorise us to charge your payment method on each billing cycle.

4.3 Price Changes

We reserve the right to modify our prices. Any price changes will be communicated to you at least 30 days before taking effect. Continued use of the Service after a price change constitutes acceptance of the new pricing.

4.4 Taxes

All prices are exclusive of applicable taxes (including VAT). You are responsible for any taxes applicable to your subscription, except for taxes on our income.

5. Free Trials and Promotions

We may offer free trials or promotional pricing at our discretion. At the end of a free trial period, your account will be downgraded to the free tier unless you subscribe to a paid plan. We reserve the right to limit free trial availability to one per person or organisation.

6. Cancellation and Refunds

6.1 Cancellation by You

You may cancel your subscription at any time through your account dashboard or by contacting us. Upon cancellation:

  • Your subscription remains active until the end of the current billing period
  • You will not be charged for subsequent billing periods
  • Your data will be retained for 30 days after cancellation, after which it may be deleted

6.2 Refunds

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have a 14-day cooling-off period from the date of your first subscription purchase. To request a refund within this period, contact us at support@aiassistsmes.co.uk. After the 14-day period, subscription fees are non-refundable.

6.3 Cancellation by Us

We may suspend or terminate your account if you breach these Terms, fail to pay subscription fees, or engage in activities harmful to the Service or other users. In the event of termination for cause, no refund will be provided.

7. Acceptable Use

You agree not to use the Service to:

  • Violate any applicable law or regulation
  • Infringe the intellectual property rights of others
  • Transmit harmful, offensive, or unlawful content
  • Attempt to gain unauthorised access to the Service or its systems
  • Send unsolicited commercial communications (spam)
  • Interfere with or disrupt the Service or its infrastructure
  • Use the AI tools to generate misleading, fraudulent, or harmful content
  • Reverse engineer, decompile, or disassemble the Service
  • Resell or redistribute the Service without our written consent

8. Intellectual Property

8.1 Our IP

The Service, including its software, design, features, documentation, and branding, is owned by AI-Assist for SMEs and protected by copyright, trademark, and other intellectual property laws of England and Wales and international treaties.

8.2 Your Content

You retain ownership of all data, content, and materials you upload to or create using the Service (“Your Content”). You grant us a limited, non-exclusive licence to host, process, and display Your Content solely for the purpose of providing the Service.

8.3 AI-Generated Content

Content generated by our AI tools based on your inputs is owned by you, subject to any limitations of the underlying AI model providers. We make no claim of ownership over AI-generated outputs.

9. Data Protection

We process your personal data in accordance with our Privacy Policy and in compliance with UK GDPR and the Data Protection Act 2018. Where you use the Service to process personal data of your own customers or contacts, you act as the data controller and we act as the data processor. You are responsible for ensuring your use of our Service complies with applicable data protection laws.

10. Service Availability and SLA

We aim to provide 99.9% uptime but do not guarantee uninterrupted service. We may perform scheduled maintenance with reasonable advance notice. We are not liable for service interruptions caused by factors beyond our reasonable control, including internet outages, third-party service failures, or force majeure events.

11. Limitation of Liability

11.1 Exclusions

To the maximum extent permitted by law, we shall not be liable for:

  • Any indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, revenue, data, goodwill, or business opportunity
  • Damages resulting from your use of or inability to use the Service
  • Damages resulting from AI-generated content or recommendations

11.2 Cap

Our total liability to you for any claims arising from or related to these Terms or the Service shall not exceed the total amount you have paid us in the 12 months preceding the claim.

11.3 Consumer Rights

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any matter for which it would be unlawful to exclude or limit liability under the Consumer Rights Act 2015.

12. Indemnification

You agree to indemnify and hold harmless AI-Assist for SMEs, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your infringement of any third-party rights.

13. Dispute Resolution

If a dispute arises under these Terms, we encourage you to contact us first at support@aiassistsmes.co.uk to resolve the matter informally. If the dispute cannot be resolved informally within 30 days, either party may pursue resolution through the courts of England and Wales.

If you are a consumer, you may also be entitled to use the UK's alternative dispute resolution (ADR) procedures.

14. Changes to These Terms

We may modify these Terms at any time. Material changes will be communicated to you at least 30 days before they take effect, either by email or through a notice on the Service. Your continued use of the Service after the changes take effect constitutes acceptance of the revised Terms.

15. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have exclusive jurisdiction over any disputes arising from or in connection with these Terms, subject to any mandatory consumer protection laws that may apply in your jurisdiction.

16. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable.

17. Contact Us

For any questions about these Terms of Service: